Our history defines who we are. Africa is our identity.

When you travel with us, you travel with people who have made Africa their home and lifelong adventure.

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The real magic of Africa

Welcome to the heart of Africa, where the adventure of a lifetime awaits you. At our core, we are passionate about creating unforgettable experiences that will leave a lasting impression on your heart. As our guest, you will be treated like family, immersing yourself in the magic and mystery of this remarkable continent. Whether it's discovering the wilderness or exploring the vibrant culture of local communities, your journey with us will be filled with meaningful moments that will stay with you forever."

About us!

Safari dot Africa is a franchise concept whereby some of the finest DMCs in Africa work under one umbrella and one brand. This gives you the opportunity to get the best service, best price and unique local knowledge for your specific safari destination.

Markus & Olivia Imberg are the owners and founders of Safari Dot Africa AB based in Scandinavia, Sweden. Africa is a part of our history and Markus’ paternal grandparents moved to Africa as missionaries during the Second World War. They went by boat in 1944 to the African continent and lived in several countries for many years. His maternal grandparents came to Africa in 1954 and lived there until the early 1990’s. Markus grew up in the countryside of Western Kenya, in a small village called Matongo.

Since his early childhood, Africa has always been a part of him. All the adventures and memories made him constantly dream of Africa. In 2013 he started the Swedish travel agency safariresor.se. Markus and Olivia have a unique knowledge of this impressive continent. Their biggest passion is to travel and explore more of the wilderness in Africa. They have visited over 700 lodges, camps and hotels in Africa. Markus believes that the essence of a safari is – everything. The untouched wilderness with its magnificent beauty that’s waiting to be discovered.

If you ask Markus about, how you get to experience the magic of real Africa? his answer will be: find unique lodges in the best locations, that will offer you intimate and personal services. That’s real magic. We connect the travelers with some of the finest Safari Camps and Lodges in Africa. Our main focus is the Eastern and Southern Africa. All our partners are hand-picked and well known for being most exclusive in Africa.

We are your link to authentic and memorable safari experiences. Our partners offer you luxury, comfort, warm and genuine African hospitality, characterizes the safari where guests are indulged with a luxurious and personalized stay.

Florida safari africa

Meet Florida, our general manager and a safari enthusiast.

Born in the Lake Victoria region of Tanzania by parents from Bukoba and Loliondo, she grew up in Central Tanzania and Arusha. The family was always traveling through Ngorongoro and Serengeti when visiting the grandparents. This is where she found her love for nature and wildlife. Throughout her childhood she has always been fascinated with wildlife and wanted to work in tourism.

Florida ended up studying in Kenya for Travel and Tourism and started working as an airline reservations agent for both scheduled and private charter flights. She later returned to Arusha and started working at Singita starting as lodge anchor and ended up as lodge manager in Serengeti. Here her knowledge expanded exponentially for 5 years. She later transferred to Legendary Expeditions where she worked for 11 years. Through the years she has nurtured her talent and experience and has an extensive knowledge in reservations, operations, administration, camp and lodge management as well as sales and marketing.

Her knowledge will make your African dream becoming true. Having traveled to different places and stayed in all kinds of properties Florida has a very in-depth and unique insight unattached and remote paces of East Africa. Florida is your link to the true magic of Africa.

"The Real Magic of Africa is hard to describe.
You need to experience it yourself!"

- Markus Imberg
Why us?

Safari Dot Africa offer the Best Luxury Safari Experience in Africa. Experience the ultimate blend of comfort, elegance, and adventure on your next African Safari with Safari Dot Africa. Our sustainable and uninterrupted safaris create memorable escapades in the heart of the African wilderness. Book the best luxury safari in Africa and discover the magic of the wild with Safari Dot Africa. Contact us today to plan your world-class African Safari adventure.

Sustainable tourism

Your Partner in Sustainable Tourism. Choose Safari Dot Africa for an eco-friendly and socially responsible travel experience. Our focus on sustainable tourism means we work to minimize negative impacts on the environment and local communities while maximizing economic benefits. Join us in our mission to create better places for both visitors and residents. Partner with Safari Africa for a modern and viable approach to responsible travel and environmental conservation.

Unique locations

Our handpicked portfolio of properties is the epitome of unique locations and unforgettable safari experiences. We carefully select each property to ensure they offer breathtaking views, tranquil settings, and thrilling adventures. Whether it's a private wildlife reserve or secluded beach, our locations are chosen with the utmost attention to detail, ensuring a truly one-of-a-kind experience for our guests.

Professional guides

Being a safari guide is a craft you learn by knowledge, experience and spending years in the wilderness. The guides are mostly from the local communities; this ensures that they have rich knowledge of the environment and wildlife trends from one season to the other. The satisfaction you get from any trip is largely dependent on quality of your guide.

Assorted adventures

Feel free to delight and revel in our endless combination of activities in the wild. Our African safaris will offer you a wholesome experience that suits your interests. Enjoy game drives, biking, walking safaris, bird viewing, fishing, tracking, campfires, picnics, wild dinners in the moonlight, spas, massages and treatments - all in the African motherland.

Exquisite, and Intimate accommodation

Our collection of lodges, camps and getaways each have their distinctive design and appeal, offering an infinite experience that is unlike any other place in the world. We provide an assurance that all properties share the same characteristic - impeccable service, professionalism, unique and well-planned safari activities, topnotch culinary cuisines at intimate and sizeable locations.

Safari vehicles

The safari vehicles have been specially crafted to provide you with unmatched views, while ensuring your safety and comfort. You will be able to capture timely and quality photographs of the wild from the comfort of the vehicles.

Africa from the air

There’s no better view of the wild than the bird’s eye-view. With this in mind, we arrange Fly in Safaris, with light aircraft and small planes designed for takeoff and bush landing. These aircrafts undergo meticulous and pre-scheduled testing and safety maintenance, all in accordance with the best international standards.

Ethnic adventures

Intentionally, all of our team members on the ground hail from the localities, therefore allowing you our guest, to have a one-on-one point of contact with the captivating cultures around. You are highly encouraged to visit and participate in sustainability projects around the community. This way, you are able to have a personal glimpse of how your stay with us has a significant impact on the schools, villages and general infrastructure.

Family friendly safaris

The Safari Africa team encourages you to embrace these holidays as not only memorable, but also informative and uplifting. You will find the African culture to be bountiful and its activities pleasant and accommodating to children of all ages. Every adventure or undertaking will captivate and enchant adults and children alike. Our mealtimes and general programs are tailor-made and adaptable to offer you an experience of a lifetime.


Gothenburg to Cape Town, May 18 – June 15, 1944

What kind of ship was it, which soon was to leave the harbor and who were the passengers? The countries which were involved in the war were making an exchange of war prisoners, managed by the Red Cross and assisted by the Swedish America Lines ship Drottningholm.

This ship was painted all white and on the sides the word PROTECTED had been painted with big, black letters. In order not to cause any misunderstanding for submarines and similar vessels, the ship would be fully lit at nighttime, presumably being the only ship fully illuminated on the seven seas at this time.

The crew which should have consisted of 250 men was hardly fully staffed on this journey. The ship was destined for South Africa to pick up 1000 detainees who were to be taken to Lisbon in Portugal. They were to be exchanged for 1000 persons from the allied side. We were now, at last, on board of a big, nice Atlantic cruiser.

In order for us to not see too much of the war, our ship was to take a westerly route: past the Faroe Island, close to Iceland, approaching New York (having just two days distance to it), and then south, not very far from South America. We were to berth at Cape Town, but because Japanese submarines were active in the area, the ship headed 100 Nautical miles south of South Africa and then up to Port Elizabeth in the Indian Ocean. We debarked there on June 15, 1944.

When we passed Norway, German officers came on board for inspection. All our passports were collected, and we had to stand in long rows. A tense silence prevailed. Only the German officers went along the rows, screening everybody. They compared us with our passport photos, and we tried not to evade their glances, when they stared at us.

Every day a big bell was rung at noon time. But one day it was silent. No unnecessary sounds were to be heard across the sea. Far away we could see a number of ship silhouettes, one after the other. All of them were like grey ghost ships. Josef counted 80 of
them. We would later read on the ship noticeboard about the invasion in the Normandie, we understood that we had seen a small, small part of a big armada. Besides that, we saw very little on the seas. On the other hand, there must have been a number of eyes that were following our actions through submarine towers or periscopes.

What was then, my first impression of the Africans when we finally debarked? Most of the first ones were workers in the harbor. Well, strangely enough it was their beautiful, well-formed and rather small hands. When they were talking and making gestures, their hand movements were soft like the ones made by a (musical) director. A couple of years later, when I attended a meeting in Tanzania, I suddenly realized that the people surrounding me were those people, whom I had read about in my schoolbooks.

From Cape to the Equator
The long journey started to the north. Day and night, trains after trains. We saw cities and villages, slum areas, kraals and single huts together with huts for storage. The vegetation varied from tropical abundance to deserts with gravel and sand and some thorn bushes. When the train stopped at a station, soon a number of salesmen gathered outside the train windows. They offered to sell plaited baskets, animals carved in wood and other souvenirs. We stopped a couple of days in Johannesburg-South Africa, in Bulawayo-Southern Rhodesia (today’s Zimbabwe). During the journey through Belgian Congo (Zaire) part of the journey was made by bus. It was the section between Kamina and Kabalo. That bus trip took approximately one day. It was crowded, hot, dirty and extremely dusty due to the fine red soil. Before travelling that distance, we had made a stop in Elisabethville (Lubumbashi) where we stayed at a hotel for some days. We stayed in a nice part of the town. The streets were broad, often with big, blooming trees, beautiful European houses and sometimes big, lush gardens. But we continued our journey and on July 5 we reached the western shore of Lake Tanganyika. Only one more night of travelling, taking a boat over the lake, and we were to debark in Kigoma in Tanganyika.

Tanganyika (Tanzania)
Early next morning we were approaching the new country. In the scarce light it seemed to me from a distance as a big desert like plain, resting in deep silence. From Kigoma on the eastern shore of Lake Tanganyika we continued on the railroad to the interior of the country. Josef and I together with Rakel Lundström were to continue to Bukoba, Via Tabora to Mwanza and a night spent on a boat on Lake Victoria we arrived in Bukoba on July 11, 1944, seven weeks after starting from Gothenburg.

We had finally arrived in our little town, although we were not to live there. Our first home in Africa would be at Kigarama, up in the hills close to the western shore of Lake Victoria, close to the Equator. Kigarama was located high up and when the heavy rains came the water found its way through small brooks down the hill and on top of every brook a bridge was needed. While living there, I could count 25 small bridges between Bukoba and Kigarama.

People had to first put some logs over the brook. Across the logs some boards of timber were put close to one another, but they were not nailed to the logs. When Emil, our driver, had checked the bridge and then drove on it to the other side, you could hear the boards of timber jolting. We succeeded, however, in passing the bridges. For sure, the bridges would have been better if the Mission had been more developed and the African Church as well.

I remember once that the car stopped when Emil was driving down towards Bukoba. He needed some steel wire to repair something in the car engine. I gave him a couple of my hair pins. And – he succeeded in starting the car. ” You use what you’ve got”, as we say in Swedish. But you hardly experience something like that more than once in your life…

… and here we have to leave Judith and Josef Imberg for this time.