Brand Guide

Safari.Africa is the epitome of exclusivity, privacy, and bespoke luxury. Designed for discerning travelers, the brand offers a seamless, highly personalized journey through Africa’s most breathtaking landscapes.

With a deep respect for nature, heritage, and authenticity, Safari Africa curates unparalleled experiences that blend adventure with refined elegance. Every detail is crafted to provide discretion, expertise, and an ultra-private escape into the wild—reserved only for those who seek the extraordinary.

Logo

The Safari Africa logo blends elegance with symbolism, integrating the initials S + A alongside a pangolin and elephant to reflect African wildlife. The arching form represents the sunrise and sunset, while subtle nods to traditional architecture evoke authenticity. With a refined gold gradient, the design embodies luxury, privacy, and expertise, making it a timeless mark of exclusive travel.

VERTICAL color
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VERTICAL FULL BLACK
VERTICAL FULL White
HORIZONTAL COLOR
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HORIZONTAL FULL BLACK
HORIZONTAL FULL WHITE
LOGO COLOR
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Logo FULL BLACK
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Fonts

Safari Africa’s typography blends elegance and modernity, reinforcing its exclusive identity. Cormorant Garamond adds a refined serif touch, while Outfit, a sleek sans-serif, ensures clarity. Together, they create a sophisticated yet approachable brand presence.

Cormorant Garamond

MaIN HEADINGs

This sophisticated serif font exudes timeless luxury and heritage. Its delicate yet confident letterforms reflect the brand’s high-end, curated experiences, making it ideal for headings and key brand messaging that require a sense of prestige and exclusivity.

Outfit

Body Text & Functional Use

A sleek and modern sans-serif font, Outfit adds a touch of simplicity and approachability. Its clean design ensures clarity and ease of reading, complementing the serif’s elegance while maintaining a seamless and effortless user experience across all platforms.

Colors

Safari Africa’s color palette embodies luxury, exclusivity, and nature. Black and Granitt add sophistication and privacy, while Gold and Earth reflect warmth and elegance. White and neutral tones provide balance and refinement, creating a timeless and premium brand presence.

Black / #000000
White / #ffffff
Gold
EARTH / #E4CA92
whitesmoke / #f5f5f5
gainsboro / #dfdfdf
Grey / #afafaf
GRANITT / #1b1b1b